For announcements to the press it is vital to provide the picture desks with images in the right style to stand a chance of achieving media coverage. For example, financial announcements typically involve 'men in suits', but even with relatively staid subject matter we produce compelling photography to help bring a story to life. We also get involved in the idea generation process if required and as a consequence, we attain a high level of press coverage for our clients. (See cuttings portfolio for examples of press coverage achieved)