Ladbrokes - Election Odds

Ladbrokes, the world's biggest bookmakers, cut the odds last week on a third consecutive 100+ plus majority for Blair from 7/4 to 6/4. One hundred masked actors in New Labour suits and red ties, wearing Tony Blair masks symbolically gathered on Westminster Green to pose for photographs. Much coverage was achieved and this picture appeared as 'Image of the Day' taking up a whole page of The Times. Click here to see some other pictures from the set.

Pernod Ricard - Acquire Allied Domecq

Called in by Citigate Dewe Rogerson to work on what was undoubtedly the biggest business story of the year so far, VisualMedia took pictures to accompany the Pernod Ricard acquisition of Allied Domecq. Pictures of executives and interesting generic shots were then sent out to the UK press and were also uploaded to VisualMedia Online for trade and technical and overseas consumption. Click here to see some other pictures from the set.

Anglo American - Online Image Library

Anglo American are the latest company to sign up to VisualMedia's unique online image library service making their media relevant images available to the press. Part of this process involved our media team undertaking a 2 day audit of Anglo American's existing images (of which there were thousands) and editing these down to a final selection of 100 or so. Journalists from around the world are now able to access these images free of charge to accompany stories 24 hours a day 7 days a week.

Powerleague - AIM Flotation

VisualMedia have been commissioned to provide accompanying photography for over 100 IPO's in the past few years, achieving excellent press coverage in the process. Another example of this was Powerleague's Intention to Float on AIM recently working alongside Cardew, with 5 different images being used by the press. Click here to see coverage achieved.

PR Week article - AIM Flotations

If your clients ever need convincing about the importance of creative photography to accompany an announcement, you might want to refer them to an article in PR Week's (April 15th) Campaigns review section on page 31. Referring to Sarantel's recent AIM flotation, David Hellier, City and business news editor of The Independent said the story's inclusion was probably swung by the fact that it was accompanied by an unusual picture and if he can be provided with that, then it's great for the paper and great for the story.

Duke Street Capital - Acquires BSC

BCS comprise three businesses, Entegria, Paymaster and Claybrook, providing pensions and benefit solutions. Working alongside Equus PR, VisualMedia came up with the picture ideas you see here to represent the announcement for their client, Duke Street Capital. We sourced the props and completed the shoot over the course of a half day in a studio, and then superimposed the 3 logos on to the piggies. Coverage subsequently appeared in the trade press and Birmingham Post. Click here to see some other pictures from the set.

Amstrad – The Apprentice

One of Britain's longest running and most public job interviews ended recently when tycoon Alan Sugar uttered the words "You're hired," to the winner Tim Campbell, a 27-year-old transport manager, whose reward is a 100,000 pounds a year job with electronics firm Amstrad. VisualMedia were then hired by Frank PR to take a series of shots that depicted the winning apprentice in his new role as an Amstrad employee.

Boots - New Store Opening

VisualMedia were commissioned by Boots last month to take photographs at the opening of their new flagship four-storey store on London's Oxford Street. Pictures were taken for both internal purposes and distribution to the press – and this image appeared as a 3 column picture caption in the Independent. Click here to see some other pictures from the set.

Chelsea Building Society - Rainy Day account

Michael Fish, Britain's best loved weather forecaster, helped launch Chelsea Building Society's new Rainy Day Savings Account, raising his brolly to help people save. VisualMedia were called in to take pictures at the launch for publicity purposes moving forward. Click here to see some other pictures from the set.

Barclays - Acquire South African Bank

As Barclays photographic agency we were commissioned to take photographs in Johannesburg on the morning of the announcement to acquire South African bank, Absa and wire pictures back to London for immediate distribution to the UK press. Pictures appeared in the Guardian, Independent and the Express as well as regional and trade and technical titles.Click here to see coverage achieved.